Marketing / Sales

Job description

We are seeking for Digital Marketing Interns who has strong knowledge of Digital Marketing Concepts and have ability to work individually on given tasks.

  • Work on SEO
  • Work on social media, blogging, and email campaigns
  • Promote content on various online platforms
  • Handle marketing of the website on the internet
  • Send regular newsletters to subscribers
  • Document all process and activities done

Industry

Information Technology

Employment Type

Full-time

Job Functions

Account /Project Management

Seniority Level

Interns

Apply Now

Job description

As the Product Marketing Manager for iCrats' Online and Core Banking Suite, Comprehensive Human Capital Management System and ERP for Automobile Dealership Service center, you create the narrative that will help prospects understand how iCrats’ software products and services can help then grow today.

  • Sell the company’s line of products, obtain leads and close sales to achieve revenue goals and create long-term purchase agreements with key accounts.
  • Conduct market research to find answers about client requirements, habits and trends- Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Should possess strong experience in Software Sales, Cold Calling, Lead Generation, and Market Research in inbound and outbound Territory.
  • Must have excellent communication and demonstrating skills.- Qualify leads from a variety of sources (e.g. LinkedIn, Forums, webinar attendees, web visitors, etc.) via email, telephone calls, and online research.
  • Experience in developing a lead pipeline from the ground up including cold calling, building new accounts and converting this leads into Sales (Closure).
  • Understanding of Web Technologies, offshore software services model is a must.
  • Collecting input from clients and delivering to team and ensuring smooth transition of assignment
  • Sound knowledge about IT Sales/Software Sales is must.
  • Generate sales revenues by uncovering customer needs and performing product and software demonstrations at customer sites.
  • Inform clients of new products and software solutions as they are announced or released.
  • Review and maintain relationships with existing customers within assigned region to grow new sales opportunities at these accounts.
  • Identify and report on potential opportunities to promote sales growth.

Industry

Information Technology

Employment Type

Full-time

Job Functions

Account /Project Management

Seniority Level

Mid level

Apply Now

Job description

This position will support the iCrats’ Marketing’s Operations Globally. Individual in this role will work on organizing and managing email communications to clients.

  • Manage organization’s website
  • Analysis to determine email effectiveness – identify and conduct A/B tests to build email best practices
  • Create reports and dashboards on email and web product performance. Identify opportunities for improvement based on this performance
  • Develop and manage digital marketing campaigns
  • Develop and Edit Marketing Videos for SMM, Website and Email Marketing
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Google Plus, etc
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.
  • Develop, implement, and manage marketing campaigns that promote the products and services of a company.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Build social media marketing strategy and execute it through competitive and audience research.
  • Optimize company pages with each social media platform to increase the company’s social content visibility.
  • Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
  • Tailor the content and style of writing assignments according to their purpose like sell or inform.
  • Understand target audience because content writing is not for clients. It's for the readers. So a copywriter should understand the interests of the target audience.
  • Work with different team to ensure quality results and quality visual elements of the web page complementing the words.
  • Identifying interesting and fresh angles every time for an article.
  • Write for blogs, web pages, social media, ebooks, slogans, and video script.
  • Assist with the business pitches to win new clients and projects
  • Provide digital contents such as video, infographics, and images
  • A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
  • Optimize the marketing conversion paths.
  • Optimize lead-to-customer conversion rate.
  • Managing and optimizing CTAs, landing pages, and the lead generation forms.
  • Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
  • Increase the marketing funnel efficiencies.
  • Increase qualified marketing leads and conversion rates for the sales team.
  • Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
  • Track, report, and analyze website analytics, and PPC campaigns.
  • Optimize the landing pages of paid search engine marketing campaigns.
  • Research and analyze advertising links of the competitors.
  • Manage the expense and budget of campaigns, and estimate, monthly costs.
  • In-depth website analysis
  • Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
  • Optimize lead nurturing process and marketing automation through content, social channels, and email.
  • Propose new and improved ideas on inbound marketing campaigns.
  • Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns, and events to drive customer acquisition.
  • Create, edit and improve the content that the audience is looking for and optimize the path to conversion.
  • Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development,
  • Categorization and structure, distribution and management
  • Measure and optimize on a regular basis to drive traffic, engagement, and leads.
  • Integrate content programs with brand campaigns to drive the demand for the brand.
  • Develop an editorial calendar.
  • Receive customer feedback and generate ideas to increase customer engagement.
  • Analyze web traffic metrics.

Industry

Information Technology

Employment Type

Full-time

Job Functions

Account /Project Management

Seniority Level

Mid level

Apply Now