Digital Marketing Specialist Jobs

Job description

We are looking for a Digital Marketing Specialist who can take ownership of our digital marketing, online branding and business-generation initiatives.

The ideal candidate should be hands-on in SEO, Social Media Marketing, content creation, Meta business generation and digital campaigns, with a strong ability to use AI tools and AI agents to improve productivity, automate marketing activities and generate better results.

Key Responsibilities

SEO & Website
  • Manage and continuously improve the company website and its digital presence.
  • Plan and execute on-page and off-page SEO strategies.
  • Conduct keyword research, competitor analysis and website audits.
  • Improve organic rankings, website traffic, engagement and conversions.
  • Monitor Google Search Console, Analytics and other SEO/web analytics.
  • Identify and implement new SEO trends and Google algorithm updates.
  • Optimize landing pages, CTAs, forms and conversion paths.
  • Develop SEO-friendly blogs, articles, case studies and other website content.

Social Media & Content
  • Manage the company's presence across LinkedIn, Facebook, Instagram, X and other relevant platforms.
  • Create and publish regular posters, creatives, carousels, reels, short videos, articles and other digital content.
  • Develop and maintain a monthly/weekly content calendar.
  • Create engaging content highlighting our products, technology, innovation, customer success and industry expertise.
  • Write content for websites, blogs, social media, newsletters, videos, campaigns and marketing materials.
  • Coordinate with UI/UX and other teams to ensure high-quality visual and written content.
  • Improve audience engagement, reach, followers and website traffic.

Branding & Competitive Positioning
  • Strengthen the company's digital brand presence and market positioning.
  • Research competitors and identify their strengths, weaknesses, positioning and digital strategies.
  • Develop content and campaigns that clearly communicate how our products, technology and capabilities are ahead of competitors.
  • Showcase our technology leadership, product innovations, customer success and differentiators across digital channels.
  • Maintain consistent brand messaging and identity across all platforms.
  • Identify new opportunities to increase brand visibility and industry recognition.

Lead Generation & Business Development
  • Generate qualified business enquiries through digital marketing channels.
  • Plan, execute and optimize Meta Ads and other paid campaigns.
  • Use Facebook/Instagram and other platforms to generate business leads.
  • Manage landing pages, lead forms, CTAs and conversion funnels.
  • Track leads from acquisition through conversion and identify opportunities to improve lead-to-customer conversion.
  • Work closely with the sales and product teams to support business development.
  • Assist in digital campaigns, business pitches, product launches, webinars and online events.
  • Measure campaign ROI and continuously optimize marketing spend.

AI & Marketing Automation
  • Use ChatGPT, Gemini and other AI tools extensively for research, content creation, analysis and campaign development.
  • Explore and implement AI agents for marketing research, content generation, competitor monitoring, lead generation, customer engagement, reporting and automation.
  • Identify repetitive marketing activities that can be automated using AI.
  • Use AI to improve the speed, quality and scale of digital marketing activities.
  • Continuously evaluate new AI-powered marketing tools and technologies.

Analytics & Performance
  • Track and analyze website traffic, SEO performance, social media engagement, leads and conversions.
  • Create regular marketing performance reports and dashboards.
  • Conduct A/B testing of campaigns, landing pages, CTAs and content.
  • Identify trends, opportunities and areas for improvement.
  • Measure marketing effectiveness and optimize campaigns based on data.

Email & Digital Campaigns
  • Plan and execute email, newsletter, SMS and other digital campaigns.
  • Manage subscriber communications and promotional campaigns.
  • Analyze email performance and conduct A/B testing to improve engagement.
  • Develop lead-nurturing and marketing automation campaigns.

Required Skills

  • Strong hands-on knowledge of SEO and Social Media Marketing.
  • Practical experience with Meta Ads / Meta Business Suite.
  • Experience managing LinkedIn, Facebook, Instagram and X.
  • Strong content writing and digital storytelling skills.
  • Experience creating or coordinating posters, reels, videos, carousels and other social media content.
  • Knowledge of Google Analytics, Search Console and SEO tools.
  • Understanding of digital lead generation and conversion funnels.
  • Strong competitor research and brand-positioning skills.
  • Good analytical and communication skills.
  • Hands-on experience with ChatGPT, Gemini or similar AI tools.

AI Capability — Must

  • The candidate must be willing to actively use AI in day-to-day marketing activities.
  • Experience with AI agents, workflow automation, AI-powered content creation, research or marketing automation will be a significant advantage.

What We Expect

This is not merely a social media or content-posting position.
We are looking for someone who can take ownership of:
Branding → Content → SEO → SMM → Paid Campaigns → Lead Generation → Conversion
The candidate should be able to consistently demonstrate why iCRATS is ahead of its competitors, generate measurable digital business opportunities, and use AI to make marketing faster, smarter and more scalable.

Employment Type

Full-time, Permanent

Job Code

1. Digital marketing specialist:
Candidates with experience range 3 to 12 years are preferred
You can send your CVs (in DOC or PDF format) at hr@icrats.com with job code: "Digital Marketing specialist" in the subject line and Notice Period, Current CTC and Expected CTC in the mail-body or Apply Now

2. Internship / Trainee to Permanent Role

Interns, trainees and Juniors with strong digital marketing fundamentals and a passion for digital marketing are welcome to apply. Based on performance, initiative, skills and ability to deliver results, successful candidates may be onboarded into a permanent role with iCRATS.
You can send your CVs (in DOC or PDF format) at hr@icrats.com with job code: "Internship / Trainee to Permanent Role" in the subject line Apply Now